Coming Soon

Let's celebrate La Dolce Vita!

The countdown is on: Luamaya is turning 10 years old, and we're celebrating with the biggest collection of the year.

Mark your calendar!

The wait is over on Sunday, July 5, 2026, at 10 AM.

SAVE THE DATE La Dolce Vita Collection Drop
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Exclusive Birthday Specials
Exclusive Birthday Specials
Register now & secure your benefits!

Get a 30% welcome discount and look forward to our Birthday Deal, exclusive giveaways & early access to our Secret Drop!

All the highlights of the birthday campaign - exclusively in the newsletter:

✦ Birthday Deal

The fattest Birthday Deal ever

✦ Specials & Sneaks

Receive exclusive insider specials & sneak peeks

✦ Guides & Impulses

Style Guides & Me-Time Impulses for Your Daily Life

✦ Giveaways

The Biggest Giveaways of the Year

✦ Early Access

Early Access to Secret Pieces (shhh!)

✦ Insider Insights

Get exclusive behind-the-scenes insights

SNEAK PEEK

Discover the new
collection here

Delicate engraved necklaces, playful designs, dainty pearl pieces, and timeless classics with that certain something. Our Birthday Collection is as versatile as our Lua girls – you'll find your new favorite jewelry here for every occasion and every style.

10 YEARS OF SHINING MOMENTS

2016

Foundation of LUAMAYA by Jannick and Fabian

2017

First working students and interns are hired

2018

First own office (Bye, bye shared flat and parents' house)

2019

Construction of our own shipping warehouse & first store opening in Mainz

2019

Introducing our popular Mix & Match Charm System

2020

Launch of our first big summer collection

2021

Our first co-creation with Lola Weippert

2022

Opening of further stores and retailer acquisition

2023

Launch of the first LUAMAYA Advent Calendar

2024

Our first big LUAMAYA Birthday Party with partners in Holland

2025

Our First Influencer Experience

2026

10th anniversary with our most loyal and beloved partners in Italy

Community Favorites

Discover our 10 community favorites from 10 years of LUAMAYA

When Life Gives You Lemons Necklace Linda Ring Letter Necklace More Self-Love Necklace Mix & Match Charm Bundle Sunshine Sister Necklace Liquid Shape Studs Hoop Set Small Curly Twist Ring Lemony Oval Links Necklace Set

Your voices from 10 years of LUAMAYA

★★★★★

A big compliment to the entire Luamaya team! 😊✨ The service was super friendly, the order was shipped quickly, and everything arrived perfectly packaged 📦💕 The jewelry pieces are beautiful, high-quality, and look exactly like in the pictures ✨💍

June 2026Karin H.
★★★★★

I love every piece of jewelry I've bought so far. Thank you for your amazing work!

June 2026Viviane G.
★★★★★

I have ordered there very often and have always been very satisfied :) The jewelry itself is also a dream.

June 2026Lina K.
★★★★★

Jewelry is SUPER! Ordering, delivery, and payment are straightforward! Apple Pay is also available. I've been ordering for a long time and will continue to do so!

May 2025Anonymous
★★★★★

I love Luamaya jewelry. I'll gladly order again, the quality is great, the jewelry doesn't tarnish even after years and I still wear it... love it!

May 2025Michele N.
★★★★★

I love your jewelry! The quality is great, waterproof, and delivers what it promises.

May 2025Olivia B.
★★★★★

Really, really great jewelry and very fast shipping. I love this jewelry and will order more often 🥰

June 2026Anonymous
★★★★★

I am absolutely thrilled with your jewelry! The quality, the design, and the thoughtful packaging have truly won me over. You can tell how much passion goes into your products.

June 2025Anonymous
★★★★★

Best jewelry I've ever owned! I love everything about it and would love to have it all 😍 Once you start, these pieces become addictive!

July 2025Isabell D.
★★★★★

I am very satisfied with everything I have ever bought from Luamaya. Great brand and absolutely great jewelry!!

August 2025Jana D.