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Two calendars, one shared idea.
With this year’s Advent calendars, we’re breaking new ground—together with you.
We’ve taken your feedback very seriously and, based on it, have developed two different, new concepts!
Two concepts. Countless possibilities. For jewelry that will be with you beyond just December!
WÄHLE DEINEN STIL
Magic Moments Advent Calendar
Your life consists of countless small and large moments, and this advent calendar was made precisely for that. The LUAMAYA Magic Moments Advent Calendar accompanies you through your everyday life, your special occasions, and everything in between.
Inspired by our community, it combines 3 predefined styles with thematically coordinated jewelry pieces and 1 additional style that you can choose yourself. This creates your individual advent calendar, perfectly matching your personal vibe!
MIX & MATCH
Sweet Charms Advent Calendar
Your favorite concept now as an advent calendar: Mix & Match!
The Sweet Charms advent calendar is filled with 24 coordinated pieces that you can combine as you wish. From necklaces to hoops to a variety of matching charms, every piece can be re-combined again and again, giving you the freedom to change your look daily. Whether worn individually or layered: The pieces interlock and fit perfectly with your existing Mix & Match Collection.
Can't you decide?
Here's another overview of all the information about our two Advent calendar concepts.
Magic Moments
Advent calendar
Sweet Charms
Advent calendar
Magic Moments
Advent calendar
Sweet Charms
Advent calendar
Have it your way!
Create your individual calendar that suits you, your style and your life moments.
“0% sugar 100% sweet.”
Endless styling possibilities await you thanks to our popular Mix & Match system
Diverse Products
Necklaces, Earrings, Bracelets, Charms, Studs, Rings
Mix & Match Products
Charms, Necklaces, Earrings – individually combinable
You Choose!
Choose your favorite from 3 different style packages
Versatile Styling Options
FAQ - Frequently Asked Questions
When does the Sweetest presale start?
The Sweetest presale starts on Sunday, August 9, 2026, at 10 a.m.
How do I get my presale password?
Sign up for our newsletter, and you’ll receive the password for your early access just in time for the Sweetest Presale launch on August 9, 2026, at 10 a.m. Then choose your preferred version of the LUAMAYA 2026 Advent Calendar. To get the Sweetest Presale deal, simply enter the password again at checkout—the password is your discount code.
Welchen Rabatt erhalte ich?
During the Sweetest Presale, you'll get an exclusive €25 discount.
What is included in the calendar?
LUAMAYA Magic Moments Calendar:
Fixed styles:
- 9x necklaces
- 7x earrings
- 2x bracelets/bangles
- 1x ring
+ contents of your chosen style
Total 25 pieces of jewelry
LUAMAYA Sweet Charms Calendar:
- 3x earrings
- 3x necklaces
- 8x necklace charms
- 10x 2 earring charms
Total 24 pieces of jewelry
In what colors is the jewelry in the calendar available?
Both Advent calendars are available in gold, silver, rose gold and bicolor.
How much does the calendar cost and what is the value of the goods?
The LUAMAYA Magic Moments Advent calendar costs €179.90 and has a product value of €960. It is therefore an absolute super deal!
The LUAMAYA Sweet Charms Advent calendar costs €129.90 and has a product value of €640. This is also an absolute super deal!
What payment methods can I use to pay for the calendar?
The usual payment methods apply. Therefore, you can pay for the calendar via Paypal, Klarna, credit card, Amazon Pay, instant bank transfer, or invoice.
What is the payment deadline for the calendar?
Standard payment terms apply, depending on the chosen payment method. Please note that if you select purchase on account with PayPal or Klarna, you must pay your invoice once the deadline has passed, even if you have not yet received the calendar.
Can I apply discount codes to the calendar?
As our Advent calendar is already an absolute super deal and offers a great price advantage, no general discount codes can be applied to it. However, you have the chance to secure a special discount with exclusive Advent calendar discount codes.
Can I return the advent calendar?
Yes, you can return the calendar within the 14-day cancellation period after receipt. It must be complete and undamaged.
Can I add more items to my Advent calendar order?
Yes, you can also add other products to your Advent calendar order, and they will be shipped separately. The exception to this is free items. If you add a free item to your order, it will be shipped along with the Advent calendar.
When will the calendar arrive?
The calendar will be sent so that it reaches you by the end of October, well in advance of the Advent season. We will notify you as soon as it has been dispatched.
What material is the jewelry made of?
The jewelry pieces are made from 316L stainless steel and, depending on the color, are 14-carat gold-plated. They are hypoallergenic and 100% water-resistant.
Will the advent calendar also be available in stores?
From May onwards, you will have the option to pre-order the advent calendar in stores and have it delivered to your home by post. From the end of October, the advent calendar can also be purchased directly in store.
Can I choose the elective module in a different color than the calendar?
No, your custom style always automatically uses the spot color you selected for the calendar. If you choose the two-tone calendar, your custom module will automatically be gold.